THE BRAND IDENTITY PACKAGES
THE LOGO
PACKAGE
A strategic foundation for businesses that need a timeless logo and clear visual direction but aren’t quite ready for a full brand identity system.
THE IDENTITY
PACKAGE
For businesses that need a professional, cohesive identity across all platforms. This tier goes beyond the logo to create a flexible system that grows with you.
THE CUSTOM
PACKAGE
Need something you don’t see listed? From full brand systems and packaging design to launch materials and website support, we offer custom solutions tailored to your specific goals. Let’s talk about what you need and build the right scope together.
DELIVERABLES
-
Brand Workbook Session
-
Creative Direction
(Moodboard + High-Level Tone Guidance) -
Primary Logo Design
(with 1–2 Alternates if Needed) -
2X Revision Rounds
-
Color Palette
-
Source Files
(AI, EPS, SVG) -
Web Files
(JPG & PNG) -
Basic Brand Guide
(Logo Use, Colors, File Types) -
30 Days of Support
2 ADD-ONS FROM BELOW INCLUDED:
-
Business Card Design
-
Brand Stationery
-
Patterns
-
Social Media Icons
STARTING AT
$3,000
DELIVERABLES
-
Everything in The Logo Package
-
Logo Variations
(Stacked, Horizontal, Icon-Only, Logotype) -
3X Revision Rounds
-
Brand Font System
(Primary + Supporting Typefaces) -
Expanded Color Palette
-
Social Media Profile Icons
-
Creative Direction Document
(with Moodboard and Design Rationale) -
Comprehensive Brand Guide
(PDF with Logo Usage, Typography, Color, Layout Examples, and more) -
30 Days of Support
STARTING AT
$8,000
BUILT AROUND YOUR NEEDS
This package is custom-scoped for projects that don’t fit into the Logo and Identity Packages. We'll work together to define exactly what your brand needs, whether that’s a full identity system, brand strategy, packaging, launch assets, or something entirely unique.
Everything is tailored and built to support your goals.
Strategic Branding That Grows with Your Business.
Whether you’re starting fresh or scaling up, we design branding that reflects your vision and helps your business grow.
THE BRAND PROCESS
Branding isn’t just about making something look good. It’s about building something that works. Here’s the process we use to turn your vision into a brand that actually grows with your business.
01
STRATEGY
Before any design happens, we focus on alignment—making sure we understand your brand from every angle and define a clear path forward. This is where we dig in together and build the foundation for everything ahead.
What This Step Includes:
-
30-Minute Discovery Call
-
Collaborative Working Session to Define Vision, Voice, Goals, and Fears
-
Audience and Positioning Deep Dive to Uncover What Sets You Apart
-
Shared Moodboards and Direction to Align on Visual Style and Strategy
02
DESIGN
This is where your brand starts to take visual shape. Every detail is crafted with intention, from the first pencil sketch to the final logo. We work together to refine what works and build a mark that feels unmistakably yours.
How Your Brand Takes Shape:
-
Hand-Drawn Sketches Explored and Reviewed Together
-
Selected Concepts Digitized in Black and White for Clarity
-
Visual Refinement and Direction Narrowed Down to One Final Logo
-
Up to Three Rounds of Revisions to Finalize the Concept
-
Final Logo Presented in a Visual Identity Presentation
03
DELIVER
Once everything is approved, you’ll walk away with a complete, easy-to-use brand system—built to scale with your business and stay consistent across every touchpoint.
What You’ll Receive:
-
Final Logo Files in Print and Web Formats
-
Brand Guidelines for Consistent Use Across Platforms
-
Any Scoped Add-Ons (Social Icons, Stationery, Etc.)
-
Support and Direction for a Confident Launch
ADD-ON
SERVICES
Want to expand your brand beyond the core system? These extras can be added to any package.
Business Card Design
Brochures / Catalogs
Event / Trade
Show Materials
Social Media
Icons
Product
Packaging
Social Media Templates
Brand
Stationery
Specialty
Items
Patterns
Apparel
Brand
Naming
Simple Website Design
Signage
Brand Strategy
Title 03
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
FAQs
That’s exactly what The Logo Package is for. It’s a focused solution for early-stage businesses or single-offering brands.
Most projects take 4–6 weeks from the time we officially start your project. Depending on availability, your project may be scheduled in advance. Once we lock in your timeline, we stick to it.
Yes! To get started, a 50% deposit is required to secure your spot. The remaining investment is typically split into one or two additional installments, depending on project scope. We’re happy to talk through options during your discovery call.
This is a collaborative process. We’ll ask for input at key checkpoints—especially during strategy, direction, and design refinement. Timely communication keeps everything moving.
Yes. After final approval and full investment, you’ll receive all finalized files in multiple formats with full usage rights.
Yes, we utilize Wix Studio. Whether you need a simple splash page or a multi-page site, we can scope it as an add-on. If you need a complex site build, we recommend using a web design service.
We don’t just make things look good. We design with purpose. From strategy to final assets, our process is collaborative, clear, and focused on helping your business grow.
I run a comic book community and store, and thought I just needed a new logo. But John saw the bigger picture. He created not just a logo, but a character that perfectly represents the heart of our brand. He went above and beyond, and was incredibly easy to work with. I can’t thank him enough.
SALVATORE ZITO
OMNIBUDS CAFE
If you’re looking for someone to bring your vision to life you’ve found the right place! Southpaw Creative is amazing every step of the process, from the initial concept to completed designs I couldn’t ask for a better experience. So far I have done almost a dozen projects with John and hope for many more in the future! 11/10 Rating
KALEN YAMASHIRO
KALEN'S COLLECTIBLES
John was amazing to work with. We gave him some ideas of what we wanted for a new logo and he over delivered on the end product. When he sent us the package he put together, I couldn’t stop smiling for days! Absolutely wonderful experience!
KEVIN WIEKIN
OMNIBUDS CAFE
I have worked with many graphic designers in my nearly 30 year career - John is one of the best! So creative, receptive to my ideas and great at communciating with me. Working with John is a true collaboration. Highly recommend!